InnoTrans 2024
Take the opportunity to showcase your innovations, case studies and InnoTrans stand by advertising with the most trusted publication in the global rail industry.
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OPPORTUNITIES IN FOCUS
View the latest commercial opportunities across the portfolio
AUDIENCE
Snapshot of Railway Gazette Group’s global audience
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Page impressions in the past 12 months
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Magazines circulated monthly
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E-newsletter recipients
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Social media followers
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Countries the publication is read
Source: Google Analytics, Campaign Master, Railway Gazette Group internal figures (August 2022 - August 2023)
EXISTING CLIENTS
Railway Gazette have created successful campaigns that global brands reach a worldwide rail audience
CAMPAIGNS
Railway Gazette has an array of advertising opportunities. Find out more about some of the bespoke campaigns we offer
Geographical Targeting
For a focused geo-targeted campaign aimed at the UK market over a three-month period, we propose a comprehensive strategy. Focused on our UK brand Rail Business UK, this campaign would begin with an e-newsletter sponsorship, providing sole sponsorship for two of the weekly e-newsletters, granting access to a highly engaged audience of 14,000 active rail professionals. Additionally, we recommend using website banners across our platforms geo-targeted to registered users in Britain. This will generate an impressive 50,000 impressions over the three months, providing a robust approach to reach your desired audience.
FIND OUT MORE →Content Creation
For a content-centric campaign we recommend a multi-faceted approach. This strategy begins with the creation of a comprehensive White Paper, collaboratively crafted by the editorial team at Railway Gazette Group in conjunction with your teams. Informed by case studies, press releases, interviews, videos, online content, and product profiles, this digital booklet will serve as a valuable resource to ensure your business positions itself as a thought leader in the rail sector.
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EDITORIAL PLANNER
From breaking news to in-depth analysis, from agenda-setting broadcasts to innovative data journalism, the Railway Gazette Group’s editorial coverage is unmatched in its expertise, authority and understanding of the global rail market and the trends that are shaping it today.
VIEW EDITORIAL PLANNER → 1
Greenwood Engineering
We have been cooperating with Railway Gazette for the last 10 years and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.
Greenwood Engineering
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Institution of Mechanical Engineers
Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward for the rest of 2020 and beyond. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!
Institution of Mechanical Engineers
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Nederlandse Spoorwegen
In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.