CAMPAIGNS
Whether you’re an existing client seeking fresh inspiration, a potential partner, or a curious visitor, these campaign examples demonstrate the breadth of options Railway Gazette Group offers to ensure you reach your target audience
Geographical Targeting
The first example is for a geo-targeted campaign to the UK over a three-month duration. Here we provided:
- E-newsletter sponsorship: sole sponsorship of two weekly e-newsletters on a Thursday morning, gives access to 14,000 active rail professionals direct to their inbox.
- Website banner: Rail Business UK website, available as MPU or lead, dispersing 50,000 impressions over a three month period.
- Website banner: Railway Gazette International website, geo-targeted to users based in the UK, dispersing 75,000 impressions over a three month period.
Product Promotion
The second used case is designed for product promotion to a global audience delivered over a one-month period. Here we delivered:
- E-shot: sent directly to the inbox of over 31,500 global rail professionals. Use the HTML to demonstrate and create demand for your product to the global rail industry.
- Digital advertorial: housed in the sponsored content section of the Railway Gazette International website, advertorials offer detailed product case studies and descriptions. Support this further using social media posts, website banners, e-newsletter sole sponsorships and e-shots to effectively drive interested readers to your content.
Brand Awareness
The scope of the third example was an annual brand awareness campaign to a global audience. Here we recommend:
- Print magazine: full-page in the issue of choice, each issue having a technical focus and regional spotlight, receiving extra distribution at key industry events.
- E-newsletter sponsorship:two Railway Gazette International weekly e-newsletters delivered on a Friday morning, giving you access to over 46,100 global rail professionals who are active e-newsletter readers.
- Website banner: Railway Gazette International website, available as MPU or lead, dispersing 250,000 impressions over ten months.
- Social media: two posts reaching the feeds of over 148,000 followers across LinkedIn, Facebook and X, designed for instant impact.
Lead Generation
For the fourth case study we provided a lead generation campaign delivered over a three-month duration.
- Panel partnership: discuss a topical industry issue with a Railway Gazette Group editor, a representative from your company and a panel of experts, educating rail professionals around the world who have signed up to watch the session. Attendees agree to share contact details with all panel partners at the Rail Broadcast Week sign-up page, allowing you to identify potential customers and generate sales opportunities.
- Promotional campaign: feature on a wallpaper banner and lead banner for four months in the run up to Rail Broadcast Week, four social media posts and a total of six e-shots promoting the broadcast and on-demand broadcast, along with e-newsletter sponsorships. The promotional campaign strives to drive potential leads to your session.
Content Creation
The final example, is a content creation campaign with promotion to North America. Here we offered:
- White Paper: a 3DIssue digital booklet written by Railway Gazette Group’s editorial team in conjunction with your brand and informed by case studies, press releases, interviews, videos, webinars and product profiles. The White Paper can be gated at the landing page to drive lead generation.
- Promotional campaign: three Railway Gazette International e-newsletter sponsorships and three e-shots with unlimited content of your choice, alongside lead and MPU banners dispersing 300,000 impressions geo-targeted to North America to promote and drive traffic to the White Paper.
1
Greenwood Engineering
We have been cooperating with Railway Gazette for the last 10 years and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.
Greenwood Engineering
2
Institution of Mechanical Engineers
Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward for the rest of 2020 and beyond. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!
Institution of Mechanical Engineers
3
Nederlandse Spoorwegen
In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.